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Amazon Brand Registry is a service that enables brand owners to register their trademarks and safeguard their intellectual property while building their brand. Upon registration, Brand Registry users gain access to a range of tools that enhance the Amazon shopping experience. These exclusive tools are not available to unregistered brands or sellers and will be detailed below.
Enrolling your brand in Amazon's Brand Registry is crucial for those with a Seller Central or Vendor Central account, as it provides essential protection and unlocks valuable tools to establish brand credibility and loyalty. To enroll, you must meet specific requirements outlined by Amazon. Contact Trademark Prosper to get detailed insight of enrollment criteria, and steps to register your brand.
After setting up your active Seller Central or Vendor Central account, you will need to establish a Brand Services account. It is crucial to ensure that the email or username used to create your Seller Central or Vendor Central account matches the one used for your Brand Registry account. This will link your Brand Registry to your Seller Central or Vendor Central account. Once you have gathered all the required details and created your Brand Registry account, the enrollment process is straightforward and fast. You will need to provide information about your brand, selling account, and distribution details.
Enter your brand's name, the country of trademark registration, the trademark registration number, and provide an image of your product or packaging.
Indicate whether you have a Seller or Vendor account and select the product categories that best represent your brand's offerings. Additionally, you must provide the top-selling ASINs for each product category where your brand is present.
Disclose if your brand sells to distributors and if your brand licenses trademarks to third-party manufacturers who produce products related to your intellectual property.
The content creation feature permits the brand owners to create and modify the description of their products to attract maximum potential buyers. It gives you a liability to communicate diversely through your brand and products. You can also add images to intensify your products.
Nurture the existence of your brand by running advertisements incorporating your logo with a sprinkle of catchy taglines.
Get a chance to own a multi-page store that is too free of cost to market your brand on a large scale.
Make maximum use of the powerful information to make analytical decisions. Gather more and detailed information about your clients, cash-flows, and incorporating customer behaviour data reports.
Brand Registry plays a crucial role in your Seller Central or Vendor Central strategy due to its significant benefits. It offers you greater control over your product listings on Amazon, enables you to establish a stronger brand presence, and fosters increased engagement with customers on Amazon. Below are some of the benefits provided by Amazon Brand Registry:
Once you've created a brand registration on Amazon, your rivals won't be able to replicate or steal your product listings and claim them as their own. Any competitors that replicate your listings will be found and reported to Amazon by our team of experts.
Registered brands get access to a wide range of features. Once you have successfully registered your Amazon brand, you will be able to improve your business' sales. For all of our clients, we pledge to make the Amazon registry process quick and easy.
The Models and advertising resources on Amazon are available to all brands registered with Amazon. Additionally, you will have the opportunity to promote your business by appearing in Amazon's search results, which might triple your conversion rates.
Registered brands can utilize Amazon's multi-page store for free even though it is a paid service. You'll find it simpler to create stores that look better and are more structured. Each of them will have its own brand analytics and insights for better results.
Amazon provides a range of incentives, including financial rewards, bonuses, and price reductions on advertising and other costs, to encourage the promotion of registered brands. You can utilize these savings to lower your expenses once your Amazon brand Registry is finished.
Registered brands may use their logo, headlines, and three product pictures to broaden their audience and improve brand recognition.
Signup with confidence, backed by a 94% success rate!
“Trademark registration felt overwhelming, but this team made it effortless. Their expertise ensured a smooth process, and my trademark was approved without any issues. Highly recommend!”
“From start to finish, the process was seamless. The team handled everything with professionalism, keeping me updated at every step. My brand is now protected, thanks to their outstanding service!”
“I had concerns about potential trademark conflicts, but their in-depth search and legal expertise made all the difference. They provided the right guidance and got my trademark secured efficiently.”
“The team’s knowledge of trademark laws is impressive. They took care of all the complexities and ensured my application was flawless. I’m glad I chose them for my trademark needs!”
“I needed my trademark filed quickly, and they delivered! Their same-day filing option was a game-changer. Excellent service and highly responsive team!”
Anybody introducing a new brand identity or planning on offering newly branded services or products should take the necessary steps to protect their trademark.
The answer to this question will differ from agency to agency and based on staffing changes and enhanced technologies at the United States Patent and Trademark Office. If you’re asking us specifically, you can count on the entire application process to take from 08 to 12 months.
It can take up to 10 years. Also, the registration can easily be renewed so long as you have made sure to maintain an uninterrupted use of your trademark in interstate commerce.
If you have a federally registered trademark, you will be able to use the R symbol. For every other mark, whether unregistered or registered, you will not be required to add a designation. However, we always advise mark owners to attach the ‘SM’ or ‘TM’ symbol to tell the industry that your company name, logo, or symbol is proprietary to your services or goods.
We always tell our clients that we aren’t ‘oddsmakers’. In other words, you get exactly what you pay for. Our teams are skilled in improving the likelihood of your success. They perform clearance to search for similar trademarks before sending out an application and picking a highly distinctive mark.